Duran Sales, Inc.
Conventional and Organic specializing line of strawberries
Pajaro Valley, CA • Royal Oaks, CA • Watsonville, CA
About
Duran Sales, Inc. is a small family business rooted in the Pajaro Valley and now going into its third generation. Edmundo Duran started the company to help his father, Jose Duran, sell their own berries and create a stronger future for the family. Today, Duran Sales continues to focus on fresh berries, produce cooling, delivery, and hands-on farming, with an emphasis on quality, freshness, and supporting small family farmers.
Why Daylight Partners With Duran Sales, Inc.
- Third-generation family story rooted in resilience, hard work, and small-farm values
- Pajaro Valley berry sourcing supporting fresh, flavorful California-grown fruit
- Freshness-focused cooling and delivery helping protect quality, shelf life, and customer experience
All 2026 Product Offerings
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Mar - SepStrawberries Strawberry, Organic
